This approach leaves your clients less exposed to the whims of Google and increases the touchpoints where customers can find local businesses. We also recommend submitting to data aggregators, GPS navigation, mapping apps and data sources that submit to Siri, Alexa and other voice assistants. Google allows you to select up to 10 categories for your business’s listing but you are only permitted to have one primary category. This process involves using listing sites like Bing, Yelp and Nextdoor, along with other niche and vertical directories. Google My Business listings are profiles where prospects and customers can learn more about local businesses in their area. Of course, GBP will always play an important role in any strategy, but we all need contingencies for when unresolved bugs appear and Google isn’t especially forthcoming with information.Īt Advice Local, we aim to reach potential customers wherever they can be found. Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google in the Local Pack, the Local Finder, and on Google Maps. Issues like these are the perfect example of why you need to diversify the marketing strategies you use to help your local business clients. Users attempting to add a category were faced with an error message stating, “This business category isn’t available in your region.” There were even problems with some medical facilities’ addresses showing the error message on map listings. a 100-watt laser: a 100-watt light bulb can light up a room. Think of it like a 100-watt light bulb vs.
In what appears to be a bug, medical listings saw countless categories removed from their profiles. Add the least number of Google My Business categories possible to describe your core business - The more categories you have, the weaker each individual category gets in a potential customer's search for businesses that do what you do. It seems to have resolved itself now, however we highly recommend you check your clients’ GBP listings.įor those partners who are using our GBP Sync, you can check this data from your Advice Local partner dashboard. GBP had a major issue over the last few weeks that was impacting businesses in the medical categories. Through Google Business Profile, you can publish your hours, updates, and photos and videos to help a consumer in a micro-moment quickly know, like, and trust your brand.
MEANING OF GOOGLE MY BUSINESS CATEGORIES FREE
Healthcare Providers Faced Google Business Profile Problems Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Maps.
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